The participant as a designer of axes and strategies for your brand and not only as a conveyor of information.
Do you want to cultivate client loyalty and attract new clients?
• INTEGRATION WORKSHOPS
Two simultaneous focus groups, one with participants with positive brand views versus another with negative brand views. Afterwards, the two groups join in order to more clearly see the positioning of the brand and to overcome barriers.
It is an exercise of discourse analysis and feedback where the motivating drivers and the barriers are identified.
Applications: brand image, reasons for prescribing / not prescribing, positioning, business strategy…
Do you want to reposition your product?
• PROSPECTIVE DIAGNOSTIC WORKSHOPS (PdW)
We investigate the axes that are defining the market of a specific area or pathology in order to later actively work with the participants and explore the future axes that will help to define and elaborate the best marketing strategy. Applications: creation of communications material, insight detection, brand diagnosis, minimization of the barriers of the more distant prescribers.
Do you want to validate your marketing strategy?
• ONLINE FORUMS
They provide versatility, “live” control, greater geographic dispersion, guarantee anonymity and lower costs.
Applications: sales actions, communications activities, communications messages.
Evolution / image change
• 3D IMMERSION WORKSHOPS
We analyze all of the elements of the marketing mix for all of the targets that a brand/ pharmaceutical company is directed towards. This technique studies their coherence, evolution, reasons for their success or failure, their contribution to the brand image and, it especially works on building the FUTURE.
Applications: Evolutionary analysis of the brand / pharmaceutical company: detection of its values and axes of evolution of all of the marketing elements.