Numbers are also able to speak; our experience in the sector helps us to know how to listen to them, keeping in mind the global framework that they are placed in.
Do you need to segment your clients?
• HEAD & CORE CLUSTER ANALYSIS: A QUALIMETRIC APPROACH
This is our technique that allows us to visualize the emotional components and incorporate them as another element of the segmentation.
Applications: looking for “key emotional” axes that allow defining “personalized” approach strategies for each segment.
What effect does my communication have?
• GLOBAL TEST (PRETEST + RETEST + POSTTEST)
Focus groups/in-depth interviews, online forums, CATI/ONLINE.
Applications: Pretest of the proposed campaign, test of proposed optimizations, impact and positioning of the product achieved by the campaign.
Where is my brand prescribed?
• FOLLOWING DATA I / FOLLOWING DATA II
Following-up of the indications for which the brand is prescribed.
Evolution of the consumption by indication, form of presentation and brand.
Do you want to have your market represented visually?
• PRESCRIPTION MODELS: MARKET FLOW
We give you the representation of the following through our Organizational Charts: Patient flows / Treatment algorithms.
360º Research: bet for synergy
• HOLISTIC MULTIPHASE STUDY
Multiphase research (Defined phase by phase).
Phase I qualitative: Initial approximation and definition of the key segmentation variables.
Phase II quantitative: Head & Core Cluster Analysis.
Phase III: Workshop, Client & Core Research.
Phase IV: Immersion in each of the segments.