Another way of understanding qualitative research: the participant is a co-creator and not only a conveyor of information.
Numbers are also able to speak. Our experience helps us to know how to listen to them, keeping in mind the global framework that they are placed in.
360º research: bet for synergy
• HOLISTIC MULTIPHASE STUDY
Multiphase research (Defined phase by phase).
Phase I qualitative: Initial approximation and definition of the key segmentation variables.
Phase II quantitative: Head & Core Cluster Analysis.
Phase III: Workshop, Client & Core Research.
Phase IV: Immersion in each of the segments.
Do you need to segment your clients?
• CLUSTER HEAD & CORE ANALYSIS: A QUALIMETRIC APPROACH
This technique allows us to visualize the emotional components and incorporate them as another element of the segmentation.
Applications: Looking for “key emotional” axes that allow defining “personalized” approach strategies for each segment.
What effect does my communication have?
• GLOBAL TEST (PRETEST + RETEST + POSTTEST)
1st Focus groups/in-depth interviews,
2nd online forums,
Applications: Pretest of the proposed campaign, test of proposed optimizations, impact and positioning of the product achieved by the campaign.
In such a competitive market, CONSUMER PREFERENCES ARE KEY
• PRODUCT TESTING. CORE GOURMET HALL TEST
We offer a unique space and the necessary technology for the follow-up of the entire process. We have 4 rooms with minimalist decoration, all equipped with videoconference, two-way mirror and digital blackboard. We also have a complete kitchen to aid in the necessary preparation.
Do you want to do a follow-up of the consumers’ perceptions?
• FOLLOW-UP PANEL
Continuous forums to measure the evolution of the consumers’ perceptions: Assessment of the communication strategy, consumption habits, impact of the implemented strategies …
Product positioning and repositioning
• PROSPECTIVE DIAGNOSTIC WORKSHOPS (PdW)
We investigate the axes that are defining the market of a specific area in order to later actively work with the participants and explore the future axes that will help to define and elaborate the best marketing strategy.
Applications: creation of communications material, insight detection, brand diagnosis…
Do you want to cultivate client loyalty and attract new clients?
• INTEGRATION WORKSHOPS
Two simultaneous focus groups, one with participants with positive brand views versus another with negative brand views. It is an exercise of discourse analysis and feedback, where the motivating purchasing drivers and barriers are identified, with the aim of identifying the most appropriate brand strategies.
Do you need an Evolution/ image change?
• 3D IMMERSION WORKSHOPS
This technique studies its coherence, the reasons for its success or failure, their contribution to the image and it especially works on building the FUTURE, on three levels: emotional, rational and symbolic.
Do you want to validate a marketing strategy?
• ONLINE FORUMS
They provide versatility, “live” control, greater geographic dispersion, guarantee anonymity and lower costs.
Applications: sales actions, communications materials, communications messages.